- Gaming is sociable, connected and immersive – making it a huge opportunity for marketers. So what’s the best approach for this exciting medium?

- India will overtake China to become the world’s most populous country in 2023. The opportunities for India, the global economy and for brands are significant.

- ChatGPT has taken the world by storm in recent weeks. But what will its impact on the advertising industry be? Should we be alarmed? Who better to ask than ChatGPT itself…

- The buzz around the metaverse has subsided, but that doesn’t mean nothing’s happening. What are the opportunities and what’s the right approach for advertisers?

- ECI Media Management’s annual Media Inflation Report is out now, with media inflation forecasts for 2023. Discover key insights from the report.

- Smaller players such as TikTok are gaining a stronger hold of the US digital ad market. So why is TikTok so popular and will it stand up to increased scrutiny?

- December is a time to reflect on the last 12 months and look forward to the year ahead. So what does 2023 hold for the advertising industry?

- For many years the world’s biggest tech companies enjoyed apparently limitless growth. But times seem to be changing: is Big Tech in trouble?

- Netflix launched its ‘Basic with Ads’ tier in November. Can AVOD help Netflix create a brighter future after a difficult year?

- Coverage of the World Cup has focused on controversies and social issues with the host nation. What are the implications for advertisers?

- As COP27 comes to an end and climate issues are top of mind for consumers, we explore how to create a more sustainable media industry.

- Advertisers have chosen to boycott Twitter following chaotic changes implemented by new owner Elon Musk. What’s next for the platform?

- With so many of the key players in the US ad industry speaking at the ANA Masters of Marketing this year, we share our key insights.

- The ANA’s flagship Masters of Marketing is back with a bang: here’s what you need to know from day one, from purpose to growth.

- Disney+ and Netflix are launching ad-supported tiers within weeks of each other, taking the battle for dominance to the next level.

- Instagram has responded to TikTok’s growth with renewed focus on short-form video, but the move has fuelled a backlash. Why?

- Google has delayed the cookieless future again, but that doesn’t mean that advertisers should stop preparing

- Podcasts really took off in the pandemic, with podcast advertising becoming a hit with brands. Has it got longevity?

- With economic downturns becoming a reality across much of the world, we explore what advertising in a recession in 2022 looks like for brands.

- Netflix announced that it will introduce an ad-supported tier to its platform. What does Netflix advertising mean for the rest of the industry?

- The TV landscape is evolving rapidly. Here’s what advertisers need to know to secure the best deals at the 2022 Upfronts and beyond.

- For years Meta companies have dominated our online lives – but with their user numbers declining, does the future belong to TikTok?

- ECI Media Management is deeply shocked and saddened by the Russian invasion of Ukraine, and by the scale of the suffering inflicted on the people of Ukraine.

- In a globalized world where large companies often wield equal or greater power than national governments, many eyes have been on how they are responding to the Russian president’s invasion of Ukraine.

- The metaverse is on everyone’s minds, lips and media strategies in 2022 – but what do marketers need to think about before jumping in?

- CES 2022 was a muted version of the tech show. But it still provided inspiration, as well as a blueprint for other large events in 2022 and beyond.

- The Metaverse is the latest digital frontier – but what is it and, more importantly, what does it mean for marketers? ECI’s Digital Consultant for North America, Deyon Brown, explores a brave new world.

- Purpose and diversity were the words on everyone’s lips at the 2021 Masters of Marketing, but what else were attendees and speakers talking about, on and off stage? Deyon Brown, our Head of Digital, North America, shares her key learnings from the event.

- The TV companies recently released their Q2 results. What story do they tell us about the state of the post-pandemic TV industry?

- As the pandemic eases, economic recovery starts across the world and consumers start spending again, brands will be hoping to benefit. Where does the media industry find itself now?

- Sport is unique in its ability to bring joy to billions of people across the world and, with fans hungrier than ever for the excitement of live sport, there are myriad opportunities this summer for advertisers to get involved and associated their brands and products with these positive, life-enhancing and emotional moments. What will sports marketing look like in 2021?

- WarnerMedia and Discovery announced their plan to merge last week, and this week Amazon confirmed its purchase of MGM. Are these bids to win the streaming wars the last of the big entertainment mergers?

- With the rise of podcasting and social audio’s explosion onto the scene this year, there are endless new opportunities for brands. So, is the future all talk?

- With the impact of the pandemic likely to be felt this year and far into the future, we share our predictions for key trends in 2021.

- With the impact of the pandemic likely to be felt this year and far into the future, we share our predictions for key trends in 2021.

- Many believe that the pandemic has ushered in a kinder, more conscious society. Brands will need to respond with marketing that is human-centric. But what does that mean?

- As the US’s election night turned into election week, who were the winners? And what impact did media spend have on the result?

- The ANA’s Masters of Marketing went ahead as always last week – but with attendees watching at home. Our US Business Director, Victoria Potter, learned how the industry is responding to a difficult year with authenticity and a human-centric focus.

- The old Upfronts format needed an update so that it aligned more closely with the current media landscape. Is it finally happening?

- AT&T has acquired multiple companies over the last few years in order to diversify into the digital advertising market. How is it going?

- The streaming platforms, both old and new, have been a rare success story of the pandemic. What does the future hold now that life is slowly returning to normal?

- The Big Four released remarkable Q2 results last week – but in the context of global economic crisis and a congress antitrust investigation, results this good might not be such a good thing.

- TikTok’s huge audience of young people is making it increasingly popular with advertisers. But now that it is caught up in the tensions between the US and China, can its popularity endure?

- With low media prices and the first signs of economic recovery in many markets, it is a good time for advertisers to increase their share of voice to ensure they are top of mind as consumers start spending again.

- Major advertisers are boycotting Facebook in support of the #StopHateForProfit campaign; what are the implications?

- The coronavirus pandemic could catalyse change to the Upfronts format. But what are the reasons and implications?

- Most agree that advertising will change when we emerge from the coronavirus pandemic into a ‘new normal’ – but how, and what do marketers need to do to succeed?

- Some brands are wary of advertising next to coronavirus-related content, but a nuanced approach will keep your brand safe and help you to take advantage of larger, highly engaged audiences.

- The disruption to global media markets caused by the coronavirus pandemic has caused a sharp drop in demand and therefore in pricing for most media types.

- For billions in lockdown across the world, TV is now the primary source of entertainment and information. How has the coronavirus pandemic impacted on the TV industry?

- Measures to prevent the spread of coronavirus have caused a dramatic transformation in consumer behaviour, with major implications for the ad industry.

- In a challenging media landscape, a modern approach to media auditing is crucial.

- A key theme of this year’s Brand Masters was brand purpose, with many speakers discussing how to earn consumer trust. Our US Business Director shares her learnings.

- Google’s decision to phase out the cookie is a major industry shift. Could it lead to better opportunities to build brands online?

- ECI Media Management’s Inflation Report 2020 lifts the lid on key media inflation trends for 2020, and what’s driving them.

- Samsung’s keynote talk and their futuristic innovations on the show floor were highlights of CES 2020

- Insights from day 2 of CES – including Quibi keynote and innovations from the show floor. Will Quibi be able to compete with the streaming giants?

- We’ve kicked off the decade with a week of discovering the latest innovation in tech at CES – and we’re sharing daily updates and insights on ECI Thinks.

- The decline of the cookie and the online tracking ecosystem has the industry worried, but could it be the start of a golden age of digital advertising?

- The streaming revolution has gained momentum with the launch of services from major entertainment companies. Should marketers worry about the rise of ad-free streaming?

- Facebook seems to ricochet from one scandal to the next: what can it do to save its reputation, and is it still an efficient, brand-safe platform?

- ECI Media Management’s US Business Director, Victoria Potter, looks at the changing TV landscape and explores the ramifications.

- It’s not just Amazon snapping at the heels of Google and Facebook. Snap’s ad business enjoyed faster growth than the industry giants’.

- In-housing has been a hot topic for the ad industry for several years and can be highly effective for advertisers, but it should be approached with caution.

- Ad tech company Ad/Fin closed its doors recently – what does that say about the state of transparency in the digital advertising industry?

- Amazon’s ‘other’ business, Amazon Advertising, is growing rapidly and is chipping away at Google’s search dominance. Should Google be worried?

- Netflix releases its Q3 results today, after a difficult few months. Is it ready for the launch of rival streaming platforms, or will things just get harder?

- WeWork has pulled its IPO – how did it climb so high and what went wrong? And what role has marketing played?

- Sky’s addressable TV offering is expanding rapidly – but is it the tool that marketers really need? And can addressablility save TV?

- In the context of a changing advertising industry, the ‘big six’ holding companies are transforming. But is it working?

- As media companies such as Disney, Amazon and Apple launch their streaming services, Netflix’s first mover advantage is at risk. How can the streaming company its business and continue to grow?

- In a surprise move from WPP, it has come to light that conflict of interest will result in WPP not participating in Accenture – led pitches. In the era of transparency, could this become the industry norm?

- Could the consolidation of Apple products see the end of the download era? Spotify and Apple Music change the way consumers engage with the music industry

- Zuckerberg has outlined four key areas for change: harmful content, election integrity, privacy and data portability. It will be interesting to see how changes will affect the user experience and ultimately the commercial success of this platform.

- US senator and presidential hopeful Elizabeth Warren recently proposed some dramatic antitrust regulations. How will this affect Big Tech development and innovation?

- The demand side ad-server is at the core of most advertisers’ online media tech stacks, delivering real time data on the most important metrics.

- Brand safety scandals involving video streaming platforms are far from uncommon. How can these vehicles be made safe?

- As the digital audio market proliferates and diversifies, advertisers should take note.

- As AI gives advertisers ever greater powers of personalisation, they must consider carefully how they will use customer data.

- In an age of small screens, out of home advertising offers impact, innovation and effectiveness.

- The latest in a series of WPP mergers is that between Wunderman and JWT – but is that really what clients need?

- AT&T and Verizon have announced 5G-enabled smartphones with Samsung for 2019 – 5G is here. Where will the new super-fast mobile internet connectivity take us?

- Tools and technology are dramatically transforming the communications industry – and S4 Capital is a reflection of that.

- This Black Friday many consumers will be purchasing a smart speaker. How will it change their behaviour and how should brands respond?

- The marketers’ role has changed dramatically over the last four decades. What can we learn from the changing questions that they must ask themselves?

- More inspiring content and ideas to take home from day 3 at the Masters of Marketing.

- The conference has officially started with energising, thought-provoking and fascinating talks.

- The 2018 ANA Masters of Marketing conference has kicked off with aplomb.

- Two years ago the ANA published a report about non-transparent practices in the US ad industry. Now investigators have been called in.

- The online shopping platform has streamlined its advertising offering, making it a real threat for Google and Facebook

- A massive security breach is just the latest chapter in a bad year for the tech giant.

- ECI’s round-up of the media industry’s major stories this week

- ECI was at DMEXCO in Cologne this week: from ethical hackers to in-housing, here’s what we learned.

- ECI was at DMEXCO in Cologne this week: from ethical hackers to in-housing, here’s what we learned.

- WPP has filled its CEO vacancy – and there’s a lot to do.

- Facebook, Amazon, Google, Twitter and others are leveraging the power of live sports to help them grow.

- While fellow tech companies showed signs of wear and tear in second quarter reports, Google is going from strength to strength. Why?

- Audiences appear to be increasingly consuming video on their mobile devices. What does that mean for TV?

- For years, Facebook has been the darling of the tech and media worlds. In the light of its latest quarterly report, is the inevitable conclusion that its star is fading?

- Programmatic has finally come of age. It is celebrating a decade of existence with ever-increasing prominence in the advertising sector. In the US, eMarketer has projected that by 2019 83.6% of digital display ad dollars will be spent programmatically – that’s not far short of $46bn. It is also finally maturing, becoming more stable and reliable as the major players start to take responsibility and drive transparency.

- When Sir Martin Sorrell, founder and Chairman of WPP, left the company a few months ago, his farewell note to employees around the world included the phrase ‘back to the future’. Few could have foreseen how quickly the return of the future would come around.

- In an increasingly complex media landscape, media audits are increasingly important; should advertisers choose one of the ‘big four’ firms or a smaller media specialist to carry out their audits?

- There are few events that unite audiences like the FIFA World Cup – but those audiences are increasingly consuming these events online rather than TV. What are the implications for advertisers, and how should they respond?

- The court approval of US telco giant AT&T’s acquisition of Time Warner will have huge ramifications for the media and entertainment sector; in fact, it already is… AT&T finalises acquisition of Time Warner The entertainment, media and technology worlds watched with bated breath this week as a US court deliberated over whether to allow AT&T’s …

- Accenture has announced that it is launching a programmatic services offering – a move that fundamentally threatens its impartiality as a media auditor. Accenture announces programmatic services offering Last week Accenture, best known in advertising circles for its media auditing business, announced that its digital arm, Accenture Interactive, was launching a programmatic services practice. Accenture Interactive …

- Video streaming services are having a dramatic impact on TV advertising. Is there any hope for TV? Video streaming services: TV’s nemesis TV, once the unassailable king of advertising, is at risk of being toppled from its throne. Video streaming services such as Netflix, Hulu and Amazon Prime are fundamentally changing the viewing habits of …

- In an increasingly digital and fast-paced world, media agencies must rethink the essence of their reason for existence in order to survive. Technology is changing everything It won’t have escaped your notice that the media landscape is – to use a somewhat overused phrase – changing at an unprecedented pace. 10 years ago, a BlackBerry …

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